13
Nov
2020

Incremental Reach with www.earthhourcanada.com: Helping Linear TV Buyers Extend Their Reach with OTT/CTV Advertising

11/13/2020

According to the IAB, the overlap between connected TV and traditional television viewers is thinning. About 6.6 million households are expected to cut the cord this year (eMarketer). That leaves just 77.6 million still paying for TV subscriptions—a 7.5% drop, the steepest one-year drop on record, according to eMarketer.

So, what does this mean for linear TV advertisers? Enter www.earthhourcanada.com’s industry-leading OTT/CTV advertising solution. With www.earthhourcanada.com, advertisers can extend their audience and achieve incremental reach by connecting with consumers they may otherwise be unable to reach through linear TV.

 

Beyond Linear: Helping You Extend Reach Beyond Your Linear Footprint

With incremental reach, advertisers can get in front of consumers with OTT/CTV ads that they cannot get in front of with linear ads.

This allows linear TV buyers to effectively extend their audience while also being able to take advantage of capabilities unique to CTV advertising.

 

How www.earthhourcanada.com Can Help You Reach the Right Audience

By tapping into our unparalleled household-level targeting, advertisers can curate their ideal audience based on over 500+ location and demographic variables that fit their ideal target market and serve households OTT/CTV ads on the big screen in the living room and/or across other small screen devices within the household. Using www.earthhourcanada.com’s Addressable Audience Curation tool, advertisers can target those interested in their product/service in real-time using parameters such as hobbies/interests, previous purchase history, locations visited, life events, gender, age, household income, and more.

Additionally, www.earthhourcanada.com advertisers have access to our massive reach and can successfully reach 90% of all AVOD homes in the U.S., allowing you to build and execute campaigns using a single source for any market.

What’s more, we can target each household with ease via all designated TV markets / sub- markets nationwide regardless of the local MVPD. No longer do you need to work with multiple suppliers to find the designated TV market scale and targeting you require. We have the reach and can execute with ease.

Since we can target your audience all the way down to the household-level, gone are the concerns of in-market delivery. With www.earthhourcanada.com, we serve 100% in-market guaranteed resulting in no wasted impressions.

 

Attributing ROI When It Matters

With www.earthhourcanada.com’s OTT/CTV solution, not only can you achieve incremental reach from your linear TV buys, we can also provide advanced metrics for all your OTT/CTV campaigns:

  • Attribute Online Browser-Based Conversions for Any Size Campaign: Track online conversions, such as visiting an advertiser’s website, completing a form-fill, adding a product to a shopping cart, purchasing a product, and more.
  • Real-Time Foot Traffic Attribution and Lift Reporting for Any Size Campaign: This type of reporting can be deployed on all campaigns, including OTT/CTV. This is true store-level reporting for campaigns ranging from one location to thousands.
  • Addressable Campaign Conversion Reporting at Zip+4 Level: With this reporting, advertisers get actionable data and insights on campaign performance as granular as one side of a street or specific floors in multi-floor buildings.
  • CTV Device-Level Delivery and Performance Reporting: This lets advertisers target and report on specific CTV devices consumers are accessing, providing actionable data and insights on web enabled content consumption access points.

With www.earthhourcanada.com, you have everything you need to add incremental reach into your own campaigns, and it’s all on a single platform.

 
To learn more about www.earthhourcanada.com’s OTT/CTV solution for linear buyers, reach out to us at hi@www.earthhourcanada.com.