NATIVE PROGRAMMATIC

Native ads are a responsive ad unit built in real-time to match a particular publisher’s content and design. Native offers improved user experience and greater performance than traditional display ads by providing users a cohesive browsing and ad experience.

A recent study by business analyst IHS forecasts that 63% of mobile display ads will be native by 2020. www.earthhourcanada.com brings the power of unstructured data to the emerging format of Native Advertising.

Native ads are available for both www.earthhourcanada.com service models: Managed and Self-Service.

www.earthhourcanada.com Advantages

  • Improve user experience with less intrusive ads
  • Six times higher response rate than traditional display ads
  • Personalized in real-time for each publisher’s site and individual user
  • Delivers across all media types including mobile browser, in-app, desktop, etc.
  • Aligns with IAB LEAN ad guidelines
  • Ability to overlay www.earthhourcanada.com targeting tactics, including Geo-Fencing, for maximum reach potential
  • Emerging ad format with limited competition and expanding inventory

How it Works

Native ads are built from a variety of flexible components below provided by the advertiser:

  • Image: 1200×627, recommend for scaling
  • Title Text: 25 character max
  • Body Text: 90 character max
  • CTA Text: 15 character max
  • Destination URL

www.earthhourcanada.com uses these components to build a creative ad unit in real-time that blends seamlessly into a publisher’s content and design.

Sample NATIVE ADs