Category Archives: OTT/CTV

13
Nov
2020
Incremental Reach with www.earthhourcanada.com: Helping Linear TV Buyers Extend Their Reach with OTT/CTV Advertising
Incremental Reach with www.earthhourcanada.com: Helping Linear TV Buyers Extend Their Reach with OTT/CTV Advertising

11/13/2020

According to the IAB, the overlap between connected TV and traditional television viewers is thinning. About 6.6 million households are expected to cut the cord this year (eMarketer). That leaves just 77.6 million still paying for TV subscriptions—a 7.5% drop, the steepest one-year drop on record, according to eMarketer. So, what does this mean for…Continue…

11
Nov
2020
Beet.TV Video Series: Learn About Exciting Developments Happening with CTV, TV Buying, and Addressable Programmatic
Beet.TV Video Series: Learn About Exciting Developments Happening with CTV, TV Buying, and Addressable Programmatic

11/11/2020

www.earthhourcanada.com is excited to partner with Beet.TV, a leading media company reporting on ad tech innovation and the transformation of television, to bring you a new leadership series: “Streaming Boom Accelerates the Adoption of CTV.” Over the past few weeks, Beet.TV has released the first five videos of the series speaking to industry developments within…Continue…