Category Archives: Addressable

13
Nov
2020
Incremental Reach with www.earthhourcanada.com: Helping Linear TV Buyers Extend Their Reach with OTT/CTV Advertising
Incremental Reach with www.earthhourcanada.com: Helping Linear TV Buyers Extend Their Reach with OTT/CTV Advertising

11/13/2020

According to the IAB, the overlap between connected TV and traditional television viewers is thinning. About 6.6 million households are expected to cut the cord this year (eMarketer). That leaves just 77.6 million still paying for TV subscriptions—a 7.5% drop, the steepest one-year drop on record, according to eMarketer. So, what does this mean for…Continue…

20
Oct
2020
Case Study: Residential Internet Provider Acquires New Customers at Low CPA with www.earthhourcanada.com
Case Study: Residential Internet Provider Acquires New Customers at Low CPA with www.earthhourcanada.com

10/20/2020

TRUSTED PARTNERSHIP WITH AGENCY After seven years of partnership between the agency and www.earthhourcanada.com, they had established a trusted relationship. As part of one of the world’s largest agency holding groups, they understandably have high standards for technology and media partners. Additionally, their clients have considerable expectations for performance, attribution, verification, and streamlined reporting across…Continue…