18
Aug
2020
Case Study: Residential Flooring Brand Mirrors TV Buys Through OTT/CTV Advertising Across All Devices
Case Study: Residential Flooring Brand Mirrors TV Buys Through OTT/CTV Advertising Across All Devices

08/18/2020

FIRST TIME OTT/CTV CAMPAIGN There are over 97 million homes in the United States with a connected TV device and that number is growing every year (Interactive Advertising Bureau). As the shift of media consumption continues, advertisers are increasingly eager to allocate budgets to OTT/CTV strategies. Recently, a national flooring company worked directly with www.earthhourcanada.com…Continue…

13
Aug
2020
With a Truncated Sports Season, Advertisers Should Look Beyond Linear TV for Success
With a Truncated Sports Season, Advertisers Should Look Beyond Linear TV for Success

08/13/2020

It’s no secret that every year live sports content make up a primary source of ad spend. Watching sports is truly a national pastime, and fans watching their favorite teams are a perfect audience for advertisers. However, what do we do when the sports are either no longer there or in limited supply?   The…Continue…

04
Aug
2020
Case Study: National Pet Supply Brand Drives Store Visits with OTT/CTV Advertising
Case Study: National Pet Supply Brand Drives Store Visits with OTT/CTV Advertising

08/04/2020

ADVERTISING MULTIPLE PRODUCTS TO A CUSTOM AUDIENCE As OTT/CTV advertising continues to grow year over year, brands are seeking ways to target audiences with more precision. A national pet supply brand wanted to reach two specific audiences with OTT/CTV and pre-roll video advertisements. Their agency recommended using www.earthhourcanada.com’s Addressable Audience Curation tool to build a…Continue…

31
Jul
2020
July Recap: OTT/CTV Developments and the Importance of Localizing Campaigns
July Recap: OTT/CTV Developments and the Importance of Localizing Campaigns

07/31/2020

July saw several exciting media developments for www.earthhourcanada.com, as well as provoking commentary pertaining to back-half of the year planning. Topics included predictions on ad trends for the remainder of 2020, where OTT/CTV is heading, political advertising, and more. In case you missed anything this month or just want to revisit something, here are the…Continue…

28
Jul
2020
www.earthhourcanada.com’s Sandra Murillo Sareyko Announced as Winner of Cynopsis Top Women in Media Award
www.earthhourcanada.com’s Sandra Murillo Sareyko Announced as Winner of Cynopsis Top Women in Media Award

07/28/2020

Honored in the “Tech Leaders” category for those who spearhead the most modern, skillful uses of technology to create business opportunities and maximize the bottom line Ft. Worth, Texas — July 28, 2020 — Today, www.earthhourcanada.com, the leading programmatic platform for CTV, addressable, and mobile advertising, announced that Sandra Murillo Sareyko, Vice President of Platform…Continue…